What brand of apple do you go for when you pop out to the shops?
Odds are it is the one your parents used to buy when you were small – as we are all creatures of apple habit!
Myrella Boer, Marketing and Communications Manager at GKE (brand owner of Kanzi®) says: “research showed most
consumers buy the same variety of apple they grew up with and rarely try new apples.”
Which is a bit of a shame, as you can get some cracking variety in apples – and help keep the dentist away!
So Kanzi apples have come up with a fantastic way to get people switching from their typical apple, and giving a Kanzi a try!
How freaking awesome is that!
Imagine how great the world would be if dancers and acrobats appeared every time you are a Kanzi apple, certainly would find the kids rushing to get their fruit intake in!
Today is Apple Day 2019 – maybe it is time to tantalise your taste buds with a totally different apple! Throughout the Kanzi Big Switch campaign, Kanzi will be inviting thousands of people to try a Kanzi – and see if they are ready to change brands!
Apple Day has existed since 1990, the day was partially owed to the fact that the day marked the return of apples to the public market, from which they had been missing for 16 years. And now Kanzi is bringing more colour and variety to the sector!
Because change is a good thing – and trying something new may help cause a taste explosion?
And who knows, if you see a Kanzi switch – make sure you hit it – who knows what will happen!
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